The Code in Practice


The Code in Practice'The Code in Practice' is a practical guide to the ABPI Code of Practice for those responsible for producing and reviewing promotional material.

It covers all aspects of promotion, explaining the issues and regulations in clear and practical terms.



'The Code in Practice' by Dr Joan Barnard
First published 1999
Third Edition 2006
J. Barnard Publishing ISBN 0-9552093-1-5
£24.95
(Bulk order discounts available)

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