The Code in Practice


codeinpracticecover'The Code in Practice' is a practical guide to the ABPI Code of Practice for those responsible for producing and reviewing promotional material.

It covers all aspects of promotion, explaining the issues and regulations in clear and practical terms.

'The Code in Practice' by Dr Joan Barnard
First published 1999
Fifth Edition 2011
J. Barnard Publishing
ISBN 978-0-9552093-5-2
£27.95

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