Communications and the Code
Presented by
Joan Barnard & Trish Campbell
The workshop provides a detailed overview of the principles of the ABPI Code of Practice and how these relate to communications activity. The day to day implications of these will be explored by means of practical exercises.
The workshop is highly interactive. It includes some formal presentation but the emphasis is on practical exercises. For these reasons, attendance is limited.
Participants
The workshop is appropriate for anyone working in communications who requires a good understanding of the ABPI Code of Practice.
It is suitable for those with no previous knowledge of the Code..
Programme
9:30 Registration
10:00 – 4:00
The principles of the Code in relation to Communications activity
Media activity including:
- Press releases
- Press conferences
- Dealing with journalists
Commissioned articles including features and editorials
Meetings and Advisory Boards – Arrangements & Content
The Public, Patients and Patient Groups:
- Disease awareness campaigns
- Materials for patients
- Patient case studies
- Use of the Internet
- Corporate activity
4:00 Close
There will be a buffet lunch from 12:30 to 1:30
Trish Campbell brings a great deal of experience in practical application of the Code of Practice. She began her long career in the pharmaceutical industry in communications, and has spent many years as a Code signatory within the Medical Departments of big pharma. In this capacity, she has provided advice, counsel and training on the Code to many communications agencies.
Date: TBC
Fee: £345.00 + 15% VAT
This fee includes lunch and refreshments
Summary Details| Date: | TBC |
| Venue: | TBC |
| Fee: | £345.00 + 20% VAT |
| Cancellation: | For cancellation details click here |
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