Code In Practice

 
 
 

Digital Insights

This one day workshop is provided for both pharmaceutical marketeers and medics who are planning and implementing digital projects. The workshop will help you understand how to apply the ABPI Code to different digital activities. You will learn fundamental principles that will help you engage in these activities while navigating through the complex regulatory environment.

Morning session 10:00 – 12:30: The Principles
Joan Barnard

• Responsibility, sponsorship and ownership: where does it end?
• Key principles of the ABPI Code of Practice relevant to Digital Activity

Felix Jackson

• New Technologies

Felix Jackson

• Digital Principles

Afternoon session 13:30 – 16:00: The Applications
Felix Jackson
Principles into Practice - workshop discussion, to include:

• websites – content and approvals
• use of email
• raising awareness – advertising and adwords
• wikis
• blogs and tweets

Venue – Central London

Workshop fee - £575 plus 20% VAT

Numbers are strictly limited.



Summary Details

Date:	Date to be confirmed
Cancellation:	For cancellation details click here